How to Write a Business Plan

(Elle) #1
ChApter 5 | YOUR RESUME AND FINANCIAL STATEMENT | 83

The following statement is typical of
a person with good general business
experience but no work history in the
particular business he wants to start.
Stephen Brinkle is an attorney who wants
to start a gourmet, vegetarian, and low-fat
hot dog stand in downtown Chicago. He


needs to convince a lender that his general
business experience substitutes, at least in
part, for his lack of frankfurter fi nesse. He
accomplishes this by demonstrating that
he knows enough to hire a manager with
enough experience to squeeze the mustard
and shake the ketchup.

Resume
Stephen Brinkle

ATTORNEY iN PRiVATE PRACTiCE
Specialize in business law matters, along with some general civil law practice.

BUSiNESS iNVESTMENTS
I have successfully invested in a variety of small businesses, including an auto tune-up
shop and a sporting goods store, which I currently own (Bill’s Track and Court, 11 Van
Renseller Blvd., Chicago).
In some of my small business investments, I took an active role in management. For
example, in the tune-up shop, I had to fi re the manager and locate more qualifi ed
mechanics. After doing that, the business became profi table and I sold it at a profi t. In
Bill’s Track and Court, the manager and I agreed to concentrate on tennis and running
equipment. As a result, the store became considerably more profi table.

EDUCATiON
B.A., Northwestern University, History, 1994
J.D., Northwestern Law School, 1998
Passed Illinois bar exam, 1999

HOBBiES
Squash

COMMUNiTY iNVOLVEMENT
Active in various charitable organizations specializing in relieving worldwide hunger.
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