How to Write a Business Plan

84 | HOW TO WRITE A BUSINESS PLAN

If you don’t possess all the skills needed
to run your business, you’ll also want to
hire people to fi ll in the gaps. If possible,
those resumes should be included in your

plan. Because Stephen Brinkle doesn’t

have experience in selling food, he

includes a resume for his key employee,

who happens to be his nephew.

Jonathan “Johnny” Brinkle

5678 Palatine Boulevard

West Chicago, iL

(312) 556-1314

CAREER PLANS

Manage hot dog stand, become area manager if franchise plans develop.

WORK HiSTORY

MANAGER, BURGER WORLD RESTAURANT (2008 to date)

Supervised three shifts (20 employees in all). Before I took over, Unit 211 had sales of less

than two-thirds the Burger World national averages. In two years I brought Unit 211 up to

surpass the national averages. My main strategy was to maintain tight quality control and

to improve the cleanliness and general appearance of the unit. Within six months after I

took over, we began getting top ratings for general appearance and cleanliness from Burger

World and many compliments from customers.

MANAGER TRAINEE, JACK IN THE BOx RESTAURANTS (2005 to 2008)

I was trained in fast food management at a number of Jack in the Box locations. Th e

principal training method was to rotate me through every job in the operation. I learned

to adjust cooking to demand so that customers always received freshly cooked food. I also

learned that the cleaner the restaurant, the more food you sell.

EDUCATiON

Graduated Northside High School, 2004

PERSONAL

Single, no dependents

HOBBiES

Restoring a 1968 Ford Mustang; playing softball