They remove some of the stress from making
your own food choices, take all the guesswork
out of our expectations, and give you a clear
goal. (“Start eating healthy” is a far more
difficult challenge to wrap your head around
than “Eat no added sugar, alcohol, grains,
legumes, or dairy in any form whatsoever for
thirty days.”) The program also gives you an
easy fall-back when faced with social or peer
pressures—a built-in excuse for why you
don’t want that piece of cake or glass of wine.
Blame us. We can handle it.
The rules of the Whole30 function much
like training wheels on a bike, giving you all
the support you need while allowing you to
complete the program under the power of your
own pedal strokes. But what happens when
your thirty days are up? All the comforts of
our rules, your built-in excuses, your clear
objectives disappear with the end of your
Whole30. Which leaves you with the desire to
continue to eat healthfully, but no clear plan