four-step process- cue, 47 –48
- craving, 48
- response, 48 –49
- reward, 49
problem phase and solution phase, 51 –53
lessons from, 259 –64
business applications of habit strategies, 265
Byrne, Ronan, 108 –109
cash register example of automating a habit, 171 –72
cat escape study, 43 –44
changing your mind-set from “have to” to “get to,” 130 –31
Cho, Margaret, 210
choosing the right opportunities
combining your skills to reduce the competition, 225 –26
explore/exploit trade-off, 223 –25
importance of, 222 –23
specialization, 226
Clark, Brian, 33
commitment devices, 170 –71
compounding effect of small changes
airplane route example, 17
author’s college experiences, 6 –7
negative results, 19
1 percent changes, 15 –16, 17 –18
positive results, 19
conditioning, 132 –33
consequences of good and bad habits, 188 –90, 206 –207
context, 87 –90
cravings
as the sense that something is missing, 129
timing of, 259 , 263 –64
and underlying motives, 127 –28, 130
cue-induced wanting, 93 –94
cues
automatically picking up, 59 –62
making predictions after perceiving, 128 –29
obvious visual cues, 85 –87
as part of the four-step process of building a habit, 47 –48
selecting cues for habit stacking, 77 –79
culture
imitation of community habits and standards, 115 –18
Nerd Fitness example of similarity within a group, 117 –18
Polgar family chess example of the role of, 113 –14, 122
curiosity, 261