Damasio, Antonio, 130
Darwin, Charles, 115
decision journal, 245
decisive moments, 160 –62
desire, 129 –30, 263 –64
Diderot, Denis, 72 –73
Diderot Effect, 73
“don’t break the chain,” 196 –97
dopamine-driven feedback loops, 105 –108
downside of habits, 239 –40
Dyrsmid, Trent, 195
emotions, 129 –30, 261 –62, 263 –64
energy and likelihood of action, 151 –52
environment
and context, 87 –90
creating an environment where doing the right thing is as easy as possible, 155
dedicated spaces for different activities, 87 –90
delayed-return, 187 –90
Dutch electrical meter example of obvious cues, 85
effect of environment on an addiction, 92
immediate-return, 187 –90
Lewin’s Equation for human behavior, 83
Massachusetts General Hospital cafeteria example of design change, 81 –82
priming your environment, 156 –58
redesigning your environment, 86 –87
suggestion impulse buying, 83
Vietnam War heroin addiction problem example, 91 –92
exercise study of implementation intention, 69 –70
expectations, 262 –63, 264
explore/exploit trade-off, 223 –25
Eyal, Nir, 170
failure, 263
feedback loops
in all human behavior, 45
dopamine-driven, 105 –108
formation of all habits that shape one’s identity, 40
habit, 49 –51
feelings, 129 –30, 261 –62, 263 –64
1st Law of Behavior Change (Make It Obvious)
Habits Scorecard, 64 –66
habit stacking, 74 –79, 110 –11
habit tracking, 197
implementation intention, 69 –72