Index 203
R
rapport, 117-118
rate, 50
reacting, how to, 69-72
relaxing, 17
response, the considered,
99-100
rhythm, 117-118
role models, avoiding bad,
30-31
S
self-appraisal, 110
selling as communication,
133-135
selling with confidence, 55-64
selling with the right signals,
65-76
selling your competence, 25-35
selling your product, 131-135
selling yourself, 15-23, 179-188
as a speaker, 77-92
in confrontation, 93-123
in media interviews, 93-123
in meetings, 157-171
in negotiations, 173-178
in the classroom, 125-129
in the job interview, 137-147
when testifying, 149-155
selling, 7
sentences, using short, 82-83,
184
set-up, physical, 80-81
signals, 171
sending good, 66-67
sending in conversation, 72
sending the right, 65-76
silence, prolonged, 119
sitting, 69-70
how to, 69-70
skill, 162-163
skills, identifying your, 141-143
slander, 122
smile, 39-40, 180
social meetings, 163-164
sound bites, 108
speaker tips, 195-196
speaker,
introducing a, 90-91
selling yourself as a, 77-92
speaking situations, 90-92
logistics of, 77-82
specific job interview, 143-144
speech, adapting your to the
time of day, 85
standing, 66-69
how to, 67-68
stand-up interview, 114-116
Stewart, James, 29-30
stories, telling, 105
story, the impact of a good,
109-110
stress, 55, 62-64, 174-175
studio interview, advantages
of, 113-114
style, 110, 162-163