Selling Yourself As a Speaker 91
It’s easier to tell an audience a story than it is to read from a
list.
If you don’t have a personal story to tell, why not tell the
audience why you selected the speaker or why you’re proud to
have him at your meeting?
Again, keep it brief.
A 10-minute introduction of any kind will turn virtues into
vices. You’ll turn the audience off before the speaker has a chance
to utter a word.
Knowing what you now know about the deadly “resumé intro-
duction,” and knowing that most people don’t know how to make
an effective introduction, why not write one for yourself? When
you’re asked to send a biography for introduction purposes, send
your far more interesting version. I know your audience will ap-
preciate it. Maybe, together, we can start an introduction revolu-
tion.
Finally, end every introduction with the speaker’s name. Make
certain you articulate clearly and, please, pronounce the name
correctly.
Serving on a panel
You’re serving on a panel. Or—even better—you’re going to
moderate a panel. Again, there are specifics that you must re-
member to effectively communicate with your audience.
First, never forget, even for a minute, that you’re part of a group.
Don’t cut yourself short, but don’t hog the spotlight either.
Second, keep your remarks noteworthy but concise. You don’t
have the flexibility you have when you’re alone at the podium.
You have to edit yourself.
You can’t tell an audience everything in a few minutes. Just
give the most basic, fundamental information. Skilled speakers
can improvise on-site. You shouldn’t take the chance. Edit in ad-
vance. Then, rehearse in front of a mirror. If you have time, prac-
tice with a colleague or a friend.
There are a number of other pointers that you’ll want to
remember:
- Make eye contact. Always look at the person to whom
you’re speaking.