FMRI (functional magnetic resonance imagery), 218 –19
focus groups, 171 , 188
food tasters, 176–79, 183 , 185 , 186 , 187
Ford Motor Company, 173
“41 Shots” (Springsteen), 197
free will, 58
Freud, Sigmund, 11
Friesen, Wallace, 200–202, 204 , 206 , 207 , 209
Frito–Lay tortilla chips, 176
functional magnetic resonance imagery (FMRI), 218 –19
Fyfe, James, 227 , 228 , 234 , 235 –37
Gajdusek, Carleton, 200
gambling game experiment, 8–10, 23 , 50 , 59 , 60 , 154
gender: and car salesmen, 93–95, 96 ; and chest pain diagnosis, 138 ; and classical
music, 245 –54; and implicit associations, 77 –80; and negative emotions, 33 . See
also women
German radio operators, 27 –29
Gift of Fear, The (de Becker), 230 –31
Gigerenzer, Gerd, 11
glance, power of, 14
Goizueta, Roberto C., 157
Goldman, Lee, 133–37, 138 , I40, 141 –42
Golomb, Bob, 89–92, 95–96, 141
Gosling, Samuel, 34–37, 154
Gottman, John: analysis of couples’ videos, 18–23, 36 , 38 –39; and body language,
155 ; and contempt in marriage, 32 –33; as expert, 183 ; and Facial Action Coding
System, 204 ; and Levenson, 207 ; and patterns of marriages, 26–27, 29 , 30 –31; and