Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

using a service, such as the Link Tree, which allows you to create a
professional, personally branded landing page that has buttons to the various
websites you want to direct your audience to. If you are marketing multiple
things on your accounts, such as a freebie offer, your signature offer, and the
opportunity to follow you elsewhere online, these different links can make it
easier for you to direct your audience around to your services or other
accounts. Regardless of how you choose to structure your link, make sure
that you do provide one so that people can click it and get a deeper feel of
who you are and what you have to offer. The following are great bios that can
be used for your brand. Of course, you will need to adapt your bio to suit
your unique brand or niche, but these will give you a great starting point to
get a feel of what works and what sells when it comes to bios.


A gourmet cheese company, "Gourmet Cheese:” The Right Wine.
A Great Party. Need We Say More? #linkinthebio"
A fashion blogger: "23 // Fashion // NYC // Lattes and Lipstick.
Shop my outfits at the link below!"
A life coach: "Chasing goals, living big, enjoying life. Live your
best life – check out the link below!"
A jewelry company: "Diamonds for every occasion.
#Linkinthebio"
A local limo company: "Ride in style for less –
Vancouver/Calgary/Toronto.

Uploading Your Profile Picture


Your profile is going to require a picture as well, which will provide your
audience with the opportunity to visually see who you are and begin to make
the connection between your name and your image. When it comes to making
branded accounts, you have two options with your profile picture: upload an
image of your logo or upload an image of yourself. Whatever you choose will
depend on what type of company you are running and which image you want
people to remember. For most companies, the logo will suffice as this is the
easiest way to begin building brand recognition through your business. As
people come to associate your logo and username with each other, they will
also come to recognize your logo and identify it anywhere else where they
may spot it. This can be huge for brand recognition, which is why if you are

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