running a company, your logo is the only thing that your profile picture
should be. Make sure that you upload a high-resolution image and that it fits
perfectly in the profile image circle so that your logo can be seen. If it is
blurry or hard to understand, people may skip over it because they are unsure
as to what is that.
If you are branding yourself, you may prefer to use an image of your face
rather than an image of your logo as personal brands typically seek to inspire
brand recognition through facial recognition. Make sure that you use a clear
photo that accurately reflects your brand so that it makes sense with the
overall image that you are attempting to create. For example, if you are a
travel blogger, use a picture of you with a great outdoor backdrop that will
help people make the connection.
If you are a real estate agent, have an image of you smiling in front of a home
or a blank wall so that you have the emphasis on yourself and your influence
as a salesperson. Do not use selfies, poor quality images, or images that seem
out of place in this space as this can result in people feeling confused around
your brand, which can lead to fewer followers and, therefore, fewer sales.
You should be leveraging every single aspect of your page to create one
uniform image that accurately reflects your brand image. Make sure that you
never leave your profile image empty, as people will not trust or interact with
companies that have not yet uploaded profile images. Refrain from
communicating with anyone until this has been done, as most people who see
profiles without images will assume that these profiles are either scammers or
not yet interesting enough to pay attention. The profiles with attractive, clean,
and high-quality profile images that look enticing are the ones that end up
getting followers, so wait until you have filled this in before engaging with
people's content or following anyone’s profile.
Important Instagram Settings
Instagram is optimal for businesses, which is why so many micro-brands are
using it to connect with their audiences. On Instagram, there are a variety of
necessary settings that you should adjust to ensure that your profile is ready
to support a growing brand. This way, you can get the most out of the
platform. There are four things that you need to do when you launch a
branded account that should be done right away. These are switching to a