business account (so that you can run paid advertisements), adjusting your
privacy settings, turning on two-factor authentication, and changing your
story sharing settings.
Switching to a Business Account
Switching your account to a business account is simple. You do so by going
to the settings for your account, which can be located at the top right corner
of the homepage. See those three lines? Just click that. From there, go to the
"Account" option and tap "Switch to Business Account." If you do not
already have one, Instagram will help you quickly set up a Facebook page
that your Instagram business account will be linked to. This step is necessary,
even if you do not plan on using a Facebook page, as it will allow you to
engage in certain exclusive business activities on Instagram. Among these
include tagging products in your photographs, running paid promotions, and
setting an address or location for your business on Instagram if you have one.
Once you have switched to having a business account, Instagram will also
give you access to crucial analytical information. This information will
ensure that you can track your success through monitoring the progress of
posts, watching your follower growth, and even get a clear outline as to who
your demographic is and whether or not you are effectively reaching the right
people through the platform.
This makes the business features on Instagram even more valuable. While a
business account is not necessary for running a business on Instagram, if you
desire to get any traction and build your business account on Instagram, you
will want to have access to all of the exclusive business features that they
offer.
Adjusting the Privacy Settings
On Instagram, specific privacy settings can be used to limit who can see your
account and what can be seen or done on your account. You are going to
want to go in and make sure that any privacy settings which may be turned
"on" are turned "off" to ensure that your privacy settings are not hiding any
part of your account. Make sure that people can comment on your photos and
share your posts, follow you, and message you back through your stories so
that people can engage with your profile in as many different ways as