Include Emojis
A great way to give your profile an exciting and authentic look, while
ensuring your brand is unique, is to include emojis.
What's more, emojis don't require the same character counts words do. This
means you will be able to include additional information concerning your
brand, which would have been impossible if you were using text.
Below are a few ways to utilize emojis in your bio:
● Try combining a few words with emojis. Feel free to be creative about
this.
● Utilize emojis to draw attention to your content's key point. You can also
utilize them as bullet points to separate texts and make them less difficult to
read
● Any emojis you add to your bio should relate to what you do and should
enhance your bio.
● Using emojis without any accompanying texts is not advisable. It may
confuse your audience, and in doing this, you are just wasting space you
could have used for something vital.
Also, note that you can be creative with your use of emojis. Toy with various
emojis to determine the most suitable for your brand.
Website URL: Including A Link in Your Bio
Instagram only gives you the chance to include one clickable link, which
comes up beneath your bio. Many Instagram users showcase the URL of their
site’s homepage, which is a smart move if you want to push more traffic to
your website.
But, if your Instagram and your business objectives change along the line,
you need to also change your URL link to support the new goal. You can
include a link to your recent blog post or marketing campaign. There are a
ton of options available for you to exploit here, so ensure you get the best
from your link in your Instagram bio by letting it align with the objectives of
your business.
CTA or Call to Action