An ideal location to include a call to action or CTA is your Instagram bio. Let
your audience know the action you want them to take, and if you can, how to
go about it.
For instance, request that they follow you on other platforms. If you have a
product, you can also ask that they make a purchase. If you have a physical
address for your business, you can include it in your bio alongside your
opening and closing times, to ensure people can locate you and visit you with
ease. Besides, you can request that your followers open a specific web page,
by including the URL in the space allocated for a website.
Pick a Profile Image
This is the last step of the process. You need to pick a great profile picture,
and the ideal choice is to go with your brand logo, which is already in use on
your other social media platforms and website. When you use a symbol that
is easy to identify, it will make it easier for your target audience to find you.
It will also aid in elevating your brand awareness by ensuring it is visible on
social media within your niche market.
A great Instagram brand bio consists of a range of components. However,
you are allowed to be flexible and creative with this. Try numerous texts,
calls to actions, and emojis. By frequently changing your Instagram bio, you
will learn what triggers a response from your audience, and what functions
for your organization.