Chapter 4. Ads Creation
Instagram first introduced limited ad services around the time when it was
taken over by Facebook in 2013. However, real advertising for different
brands and sizes of businesses began in 2015. These businesses started to
realize that using Instagram ads had a truckload of benefits to their business
operations.
Furthermore, because Instagram is incorporated with Facebook ads manager,
a business can smartly utilize the enormous resources of user data that
Facebook has. This ensures they can make advertisements to their desired
audience.
If you like looking at the numbers to better grasp how advantageous
Instagram ads can be, below are some statistics:
Seventy-five percent of users usually perform an action through
Instagram ads such as purchasing a product or visiting a website.
Thirty-five percent of adults in America use Instagram (“22+
Instagram Statistics That Matter to Marketers in 2019”, 2019).You can now see that if you are not maximizing Instagram ads, you deny
your business a considerable amount of possible income. Knowing this, let’s
have a look at how you can get started with Instagram ads.
Beginning with Instagram Ads
Instagram has ensured that the process of developing ads on the platform is
seamless. If you want to develop and manage advertisements on Instagram,
you have four options at your disposal. They include:
Facebook ads manager
Using the Instagram application
Facebook’s marketing API
Instagram PartnersWe will be covering how to create ads using the first two options as they are
the most straightforward options to use. Also, most brands and businesses use
this option in the creation of Instagram ads.
The Facebook marketing API and Power Editor are great for those who want