store you need. This objective has its limitations, as you will not be allowed
to promote multiple platforms at a go.
Video views: Videos can be promoted to reach more people using this
objective. The objective is straightforward and doesn’t require further steps.
Lead generation: This objective allows you to create Instagram ads for lead
generation. Here, the relevant information is collected from leads.
Further steps:
After you select this objective, you will be required to name your campaign
after which a Facebook page will be chosen to connect with your ad
campaign. If you don’t own any Instagram account, the Facebook page will
serve as a representative for your business.
Things to note about lead ads:
Facebook and Instagram lead ads are different in many ways.
Instagram doesn’t support every pre-filled field. Fields that are
currently supported by Instagram include: phone number, gender,
full name, and email.
The ads operate differently. While Facebook allows users to scroll
down the ad without having to click through, Instagram requires
that users click through some pages after opening the ad to input
their particulars.
Instagram’s design conditions for lead ads have to be met before
your ads appear on Instagram.
While creating the ad, it’s necessary that you create a form for the
lead ad.Conversions: This objective allows you to persuade people to visit your app
or website. Just like the app installation objective, ad split testing is
permitted.
Set Up Your Instagram Ad
Various options are available, depending on your objective. Instagram
provides six ad formats. Among the six ad formats, two can be seen on
Instagram stories while the remaining four can be seen on the feed. Usually,
advertisers and marketers leverage the four ad formats that can be seen on