Instagram feeds.
The following are the six ad formats:
Image Story Ads
Image Feed Ads
Video Story Ads
Video Feed Ads
Canvas Story Ads
Carousel Feed AdsThese ad formats are integrated into the feeds and stories to ensure a flawless
experience for users.
Image Feed Ads
This ad format is the most frequently used format. The ads come as a big
image that is displayed as your audience runs through their feed. Their ability
to look like a normal part of the feed rather than an ad is one of the strong
points of this ad format.
Below are some requirements for this ad format:
Hashtags: Not more than 30.
Text Length: Maximum of 2,200. Nevertheless, Instagram
recommends under 90 characters to ensure excellent execution.
File Format: Jpeg or PNG.
File Size: 30MB.Image Story Ads
It is pretty much the same as the image feed ads except that they are seen on
stories rather than on feeds.
Its major requirement is a 9:16 image ratio as well as an image width of 600
pixels minimum.
Video Feed Ads
Using a video ad can make your ad look more original and exciting. A video
with excellent quality can easily be used as a video feed ad. Instagram