recommends the following: fixed frame rate, progressive scan, square pixels,
H.264 compression, and a 128kbps + stereo AAC audio compression.
Nevertheless, you don’t need to fret if your video doesn’t fit these
specifications. There are quite a number of apps that can help in modifying
the video for you.
Below are some requirements for this ad format:
Length of the text: Instagram suggests 125 characters.
Hashtags: a maximum of 30.
Video resolution: minimum of 1080 x 1080 pixels.
Video length: 60 seconds maximum.
Size of File: 4GB.Video Story Ads
Stories are also amazing spots to run ads. The reason for this is that many
users already know that this is a location for videos, so when they come
across ads, they are not surprised. These ads have a few specifications, which
are:
· Video Resolution: 1080 x 1920 pixels.
· Video Length: 15 seconds max.
· file size: 4GB max.Carousel Feed Ads
This ad format can be quite entertaining, depending on how you capitalize on
it. It gives you the chance to show users more than one image they can scroll
to as opposed to only one image. This is an ad that will work well for brands
that deal with visuals. Examples of these include brands in the gadgets
industry and food industry, among others.
With this ad, you can incorporate as much as ten products in a single ad and
include a link to all of these products. If you would like to include a video as
well, this format also gives you the option to do so.
This ad has a few specifications, which are:
File format: JPG or PNG.