Slideshow Ads
Slideshow Ads can be easily mistaken for Carousel Ads on Instagram. There
is a difference. You can add a maximum of 10 images and add music to
generate a video loop ad.
Facebook Ads Manager is where you can set up Slideshow ads and choose
images, music, and captions for the video and a thumbnail for your Instagram
ad. There is also a choice of having the images transition or fade when they
change.
Facebook offers a step-by-step tutorial in the Power Editor on how Slideshow
Ads in the event help is needed in setting up a campaign on Instagram.
(Karlson, Karola, 2018)
Specs for Slideshow Ads
Caption - maximum of 125 characters
Type of media – soundtrack, and images
Duration of the image – maximum per image – 50 seconds
Size of the image – minimum 600 x 600 pixels, 600 x 600 pixels, 1080 x
1080 pixels maximum. If you use images of different sizes, the slideshow is
cut and a square.
MP3, M4A, WAV, OGG, and FLAC file formats
For the use of any song or music, you must have the legal right to do so.