Lead Ads
This ad collects information from potential customers and not lead them off
Instagram.
When somebody clicks the Lead ad, they're taken with a lead form to another
page. This lead form collects name and their contact information such as
address, telephone number, etc.
Important notice for customers – The Lead Ads must have your company’s
policy on privacy because you will be collecting their information. (Karlson,
Karola, 2018)
Specs for Lead Ads
Caption –125 characters maximum
Picture Size- 1080 x 1080 pixels OR 1200 x 628 pixels (the Facebook ad
image that is their typical ad size.)
File size – maximum 30 MB
Your company’s Privacy Policy