Chapter 10. Budgeting
So, you’ve got your Instagram business account all set up and you’re ready to
get your marketing going. Excited to get started on all those Instagram
campaigns which you’re hoping are going to turn into sales numbers for your
business. Here’s the thing, though: How do you know when you’re spending
far too much on your Instagram campaigns? The platform may be free, but
the advertising isn’t necessarily.
Getting started on the platform, however, is an entirely different story, and it
can be overwhelming if this is something you’ve never done before. There’s
a lot of information and things which you need to remember, it seems almost
impossible to know whether you’re covering all your bases.
Running a successful Instagram ad or marketing campaign can sometimes be
a hit or miss process. There is a lot of pressure to make sure that the content
you’re creating is awesome enough that people want to share it, spread the
word and get involved. The content you created may seem perfect to you, but
that doesn’t necessarily mean that is what your audience is going to think too.
They may have a completely different view of it.