How Much Does It Cost to Advertise Anyway?
The cost of your Instagram advertising would depend on several factors. The
demographics which you’re targeting, the mobile device you’re aiming to
advertise on, whether you’re targeting your ads to be on display during a
major televised event or something, and even what day of the week you’re
planning on running your ad. All these factors will contribute to determining
how much you end up spending on your advertising campaign. Which is why
every marketer should know their Instagram demographics.
According to Sprout Social, for example, Instagram grew its everyday user
numbers to 100 million users back in 2016 within a 6-month period. Given
that there are more than 600 million users who are active daily on the
platform, it’s no wonder this social media platform just seems to be booming
in popularity. When you know your demographics, you’ll have a much better
insight into how you can apply your best marketing strategies and take
advantage of its growing popularity.