· Single Video Ads: The pros include that it is likely to drive more
engagement than single image ads to tell your story. The cons include
being a costly option to create, especially highly visual videos which
you will need in order to drive the most engagement.
· Slideshow Ads: The pros include that you can add music to the
background and that this option is great for users with slow internet
connection speeds because it loads a lot faster than video content. The
con is that it is the least-used ad format because it takes a lot of time to
create this type of ad format.
· Instagram Stories Single Image Ads: Pros include that it is great for
drawing in the younger demographic especially, and it is growing in
popularity right now. The cons are that it is easy to quickly skip over
your ad, which means that you run the risk of limited audience
engagement.
· Instagram Stories Single Video: The pros with this one includes that
it is a great way to tell your story in a quick, concise and memorable
format (because you only have 15 seconds to do so). The cons include
that it is sometimes difficult to only tell a story that is 15 seconds long.