Instagram’s Advance Schedule and Budget Choices
To get even more bang for your buck, Facebook Ads Manager then gives you
additional features that you could use to optimize your ad, including the
delivery style if you’re looking to get your ad displayed more than once a
day. Before you start this process, you must be completely sure of your ad
placements. Only then will you be able to edit your post based on the
engagement, daily unique reach, and impressions that it receives. No matter
which option you decide to go for though, you will be charged by Instagram
when that engagement metrics happens.
For example, if you were to select your ad based on the number of
impressions, the Instagram ads would charge you based on the number of
impressions that your ad receives. If you select post engagement, on the other
hand, you will be charged for post engagements such as likes, comments, and
shares, and you will be charged for impressions too.