Are Instagram Story Ads the Way of the Future?
It certainly seems like it, especially with the introduction of Instagram TV
into the mix. Story Ads are on the rise, with more audiences interacting and
engaging in a way that is a lot more meaningful with the brand. Viewers are
looking to engage with the brands that they are keen on in a way that is
convenient, effortless and easy, while at the same time still be engrossing
enough to keep them hooked. Instagram Story Ads do just that. It doesn’t
take up too much of their time, it’s fast-moving, easy to interact with and
requires little to no effort to get the results that they want. The vertical format
makes it ideal for mobile viewing on the go, which is how most of the
viewership is taking place these days anyway. There is already a trend which
indicates that viewers are transitioning from news feed ads and unto story ads
because of its more vibrant and engaging nature. It is almost impossible to go
a day without seeing at least two to three ads pop up in our stories feed, and
this trend is only going to increase in the future. For marketers, this is the
time to start tapping into the full potential of Instagram Story Ads.