These are just a couple of things you need to know about your target
company. For example, the more you learn, the more you will meet the
desires and expectations of the client. The less you know, the more in the
dark, you guess — and guessing in the dark is a very unsuccessful and
wasteful way of creating a marketing plan. For example, another collection of
relevant questions to ask applies to YouTube itself in terms of integrating
YouTube into your marketing mix. Does your customer access the YouTube
site? If so, how frequently? Why is he accessing the website? What does
YouTube think of him? Which sorts of things does he enjoy watching? How
does He feel about YouTube's "business" videos? If your client is an active
YouTube user, and his content is accessible to commercial messages,
YouTube holds promise as a marketing tool for your business. On the other
extreme, if your client rarely uses YouTube, or is opposed to corporate ads
intruding into his content, you really shouldn't have YouTube in your
marketing mix. After all, you do not want to market if the client's not.
budkaster2723
(Budkaster2723)
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