Know what your audience wants
Since you are dependent on your viewers and you want to attract them to be
your potential clients for your business, then it is important to know what
they want or what their interests are.
If you are targeting kids, then most probably your videos will contain
characters or elements that kids love to watch. You can make use of cartoon
characters to attract the attention of these kids. On the other hand, if you want
to attract adults, then your approach will be different. If your target viewers
are, say, mothers, then you should appeal to their interests as well as their
needs and their family’s needs.