Chapter 4. How to Produce a Great YouTube
Video
Now that you have a foundation built on your brand, purpose, difference and
target audience; the structural pieces in place with your website, blog and
social media profiles; and have earned a following — it’s time to start
shooting your videos!
All the marketing, social media, blogging and promoting in the world won’t
earn you subscribers if your videos aren’t interesting to watch. There’s a lot
of thought, planning and practice that went into my very first video. I’ve had
over a decade of public speaking, presenting and marketing experience. Even
if you don’t have the experience I do, you too can be a success on YouTube.
Here are some practical tips for creating videos that will make your target
audience fall in love with you and want to subscribe to your YouTube
channel.
A. Subscribers Connect with People, Not RVs, Not Recipes, Not Music, Not
Even Gorgeous Scenery
These things are your co-stars. YOU are the star. You need to make an
appearance in every video — and no, your feet and hands don’t count! In our
increasingly anonymous, disconnected online society, people crave
connection. And they need to see you to connect with you. Every video needs
to have an up close and personal introduction, showing your face. A personal
closing is also ideal — but not as mandatory as an intro. And if you can
narrate throughout your scenic videos, even better. And include your four-
legged family members as much as possible. People LOVE pets!!! Capone
gets more fan mail than I do!
B. Tell Your Story
Who are you? Why are you doing what you’re doing in life (whether its full
time RVing or Vandwelling, cooking with 18th century technology or
something else)? What motivates you? Why are you making videos? What’s
your message? Who are you trying to relay your message to? You may not
address these questions directly when telling your story, but they must be part