Ultimately, it's the quality of your videos that builds your subscriber base
above all else. Michael Buckley's got a knack to hit all the hot buttons on pop
culture, and that's served him well. "I had 9,000 customers there a year ago,"
he told us. Then, "I was listed with LonelyGirl15 on YouTube front page is
Dead! That has taken me about 7,000 subscribers. Many popular YouTubers
have given me exposure. It has been a steady rise ever since. "Once you have
a subscriber base, reaching out to them through platforms such as Instagram,
then contacting them on your MySpace and Facebook pages helps to keep
them linked. How relevant all of this depends on what kind of videos you're
selling. Comedians like Michael Buckley and Asa Thibodaux are searching
for tons of viewers–the stronger. This objective is less critical for Serena
Software since it is the quality of the leads, they harvest that counts more
than the sheer number of people who subscribe.
Measuring your views
The most critical measure is the number of views how many times the video
has been downloaded. This number appears on the video page, directly below
the video player.
How many views is a good number when it comes to judging the simple
performance?
That's tough to say. Of course, if your video receives one million views
immediately, you're doing the right thing — that's a total viral celebrity.
Nevertheless, a minimum of 100 views might be perfect for certain types of
videos and businesses. (For starters, if you're selling high-priced real estate.)
You've got to assess performance based on your criteria and with realistic
expectations. Just because the video has a lot of viewers doesn't imply it has
reached the aims you set out to accomplish. A video of 100,000 views is
excellent, but if you wanted to boost your revenue, it doesn't mean much.
Entertaining viewers on YouTube is one thing; generating sales (or creating a
brand image or anything else) is quite another. Using a thumbs up / thumbs
down system, viewers can rate a video–up if they like it, down if not.
Tracking its effectiveness and interactivity