The number of impressions that a video receives don't automatically mean
how successful it is. A video may attract a large audience but result in little
sales or brand awareness; conversely, a video with a limited number of
viewers may result in much higher sales or brand awareness.
Measuring a video's success is harder than merely measuring the audience.
No analytical instruments measure this metric; it is more of a black art than a
science. There are ways to get a general handle over how useful a video is
with that caveat. Another indicator of effectiveness is how well the audiences
are engaged with the film — that is, how viewers communicate with the
content. You can reduce the level of engagement from the number of
comments made by the viewers and video replies. The more the video pulls
in audiences, the more people can leave personal messages and questions.
Speak of it like this. If your video is just light entertainment, it certainly won't
inspire people to leave comments. If your picture, on the other side, is
particularly useful or informative, viewers are more likely to leave feedback
to this impact.
The more feedback you receive, the more the audience gets engaged with the
film.
On a meta-level, you can measure the success of all of your videos in total by
seeing how many subscribers you get to your YouTube channel! If your
videos communicate with audiences, they are more likely to subscribe to your
channel for future video feedback. If your videos are less effective, the
viewers are less likely to sign up.
Traffic and conversion
If you are using your YouTube videos to market products or services directly
from your page, actually monitoring traffic from each YouTube video back to
your platform is the best way to measure the success of each post. There's a
lot of ways to do that. Just about any website analytics tool will show where
your site traffic originates—that is, the past sites viewed by visitors to your
site. By using this sort of method, the traffic from the YouTube site to your
domain is easy enough to monitor. If you see an increase in YouTube traffic
after posting a new video, it's a good bet that this video had driven the traffic.