Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

If you want to convert, put the best features on top, as well as the necessary
information. This prevents your visitors from ignoring an important fact.


Some affiliates may feel that placing their call-to-action (CTA) on top of the
page is weird, but it works magic.


Use Targeted Headline


When a person visits a landing page, the first thing that meets her eyes is the
headline of the landing page. What this means is that you should put a lot of
thoughts to the headline of the landing page. Don't make it an afterthought.


Studies have shown that using any of the following can give you the high
converting headline.


Make use of numbers,
Try out between five to nine words,
Make your intentions clear, and
Use multiple parts.

When you incorporate these characteristics, you will be surprised at the level
of how your conversion rate.


Use Proper Colors


A lot of people feel that the color scheme that one uses should be based on
his or her preference, but that's far from reality. If you want your landing
page to be ranked among the high converting ones, you should look at the
following:


Red translates to bold and exciting;
Orange means warmth, as well as clarity;
Blue translates to strength and dependability;
Green means vitality, money, and growth;
Purple translates to imagination and creativity;
White means calm and neutral.
Purple translates to imagination and creativity.

From the above, you can tell that each hue evokes different feelings and
emotions. Hues have a way of affecting a person's behavior subconsciously.


Credibility and Approval

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