Gone are those days when landing pages were created to be all about sales.
Now, your landing page has to come off as natural, if you want to succeed.
What you should do is create a landing page that allows your visitors to
decide for themselves based on what you have created. It shouldn't be about
you trying to force your product down their throats.
One way to get this done is by utilizing social proof.
Examples are reviews, testimonials, as well as case studies. When you
incorporate these in your landing page, you come off as being more credible.
Before you know it, your visitors are making the needed purchases.