Chapter 1: What Is Personal Branding?
Personal branding is one of the most powerful growth opportunities that we
can harness in 2020 and beyond. When you brand yourself or cultivate your
personal brand, you open yourself up to being able to take advantage of many
key benefits and opportunities that are not often available to anyone who
does not have a clarified and well-developed personal brand. We are going to
explore the benefits and opportunities that you can gain from developing your
personal brand so that you can see first-hand just how powerful this
experience is.
