People Will Trust You
When you develop a brand for yourself, you create an opportunity for people
to trust you because you put it all out on the table so to speak. Branding
yourself is an excellent way to tell people why you are so passionate about
what you do, what you are seeking to accomplish, and how you can support
them. As a result, people are able to get a transparent look into who you are,
and they are able to begin developing a relationship with you through your
reputation and image. In this day and age—thanks to digital marketing—even
people who are not working directly with you or meeting you in person can
get to know who you are and can develop a relationship with you through
your brand image. As a result, you can actually have an incredibly massive
impact of building trust with your audience through your personal brand
online.
Developing trust is a powerful tool, as it supports people in feeling more
naturally attracted to you. When it comes to leveraging your brand for profit,
such as selling products or services or getting hired by a great company, you
are more likely to be considered or accepted because you have already
established trust with your audience. This trust can lead to higher sales or
greater career opportunities because people already feel connected with you
and trusting in who you are and what you have to offer.
