You Can Attract More Aligned Opportunities
As you have already seen, being well branded means that you have the
capacity to attract more opportunities your way as people begin to see you as
a valuable asset to work with. When you attract these opportunities, perhaps
one of the greatest things that you will realize is that these opportunities are
far more aligned with you, your area of talent, and your ability to serve. You
also position yourself in a place where you can negotiate your opportunities
so that you can make them even more aligned, allowing you to experience
greater opportunities and benefits from your personal brand.
People who are not leveraging their personal brand will always find
themselves having to take whatever opportunities come their way because
they do not have a high enough perceived value to be able to negotiate their
deals. As well, they are not getting themselves recognized for their area of
expertise, so they are often not being presented with opportunities that are
aligned with their needs and desires. When you choose to leverage your
personal brand and make yourself known, it becomes a lot easier for you to
get discovered by the right people and start being invited in for better
opportunities. It is certainly worth it to brand yourself so that you can
essentially tell people what you are looking for, show them that you are the
right person for your ideal opportunity, and then begin receiving those
opportunities.
