You Get to Choose Your Opportunities
In addition to being able to negotiate your opportunities, you also get to be
pickier with the opportunities that you receive when you brand yourself. The
more you brand yourself, the more perceived value you gain, and therefore
the more power you have to decide what opportunities are aligned for you
and which ones are not. As a result, you are going to be able to say no to any
opportunity that does not directly align with what you are looking for and
start taking on more of the ones that do.
In fact, when you brand yourself well enough that you begin to get this
opportunity of choice over the opportunities that you take, you allow yourself
space to increase your perceived value even higher. That is because, at this
point, you are no longer just competitive in terms of who is trying to get your
attention, but you are also competitive in terms of where you are willing to
put your attention. This means that instead of you having to work so hard to
make brands and companies see the value in you, they need to work harder to
help you see the value in them so that you choose them over anyone else.
Being in this position where you get to decide who and what opportunities
you are willing to take up in your career is a powerful position to be in, and it
awards you with many powerful opportunities that will bring about great
change, too.
