Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Create Products or Services


Once you have identified what is trending in your industry and you have
found a few ideas for what types of products and/or services you can create
for your audience, you can begin conceptualizing products or services for you
to begin offering yourself. Early on, the products or services that you offer
may be fairly simple and even low-cost entry to help you start building
momentum in your business. Launching small services or very
straightforward services like this can be a great opportunity for you to begin
creating momentum in your business by connecting with paying clients,
growing more confident in the services that you are offering, and generating
testimonials. As your customer base grows, you will find that it becomes
easier for you to begin creating larger or more complex services that also
come at a higher price to support you in expanding your business and earning
a higher income from it.
In the meantime, you want to focus on creating a high-quality entry-level
service or product that you can begin marketing and selling. Ideally, you
want to create just one at first so that you can become highly familiar with
that product or service, learn how to market it effectively, and feel confident
in providing it to your audience. Doing this is not only going to help you in
generating momentum and getting your offers out there, but it is also going to
build your confidence in marketing yourself, sharing your products and
services, and understanding how you can directly serve your audience in the
best way possible. As you come to understand how your relationship with
your clients works you will find it becomes easier for you to assert what
value your clients will gain from you, thus making it even easier for you to
sell and share more with your audience. Additionally, you will have the
opportunity to listen to your clients and what they desire more or pay
attention to any trends that they seem to have, which will make it even easier
for you to determine what your next product or service should be for your
audience.
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