For online shopping, of over 56 percent of consumers, Amazon is the first
choice as per industry insights. And if other platforms will be their choice, 51
percent first crosscheck with Amazon. By the end of 2020, 10 – 15 percent is
the expected increase in this search behavior. In the strategy of SEO for any
e-commerce, this situation reflects upon the essence of directly researching
keywords using Amazon and the essence of using ‘Amazon optimization.’
Google Shopping expert
About everything Google Shopping related, it is advised to stay alert in
digital marketing space, in Google Shopping, profound changes are expected.
In online shopping ads vertical, as the next big thing in prediction is Amazon,
the inroad into the piece is Google Shopping. To choose from a more
structured shopping option it provides, across the sphere and through organic
searches, Google has already started rolling shopping tabs. As a result,
preparing heavy shopping in their digital wing is essential for digital business
organizations.
Major changes control and adaptation
Voice search:
For marketers, there will be a massive rise in voice-based advertising as the
devices for voice-based AI rise in demand such as Google Assistant, Alexa,
and Siri is on the rise. Products’ size and name are enough for people to order
them when using these products. By 2020, voice searches will make a
considerable trend shift, and every passing minute, it is on the rise.
The supremacy of video:
At an all-time high is the viewing quotient of the video, with a viewing time
of video content or TV average 30 hours a week. The shift in this huge trend
takes the form of video watched on TV and mobile. Being consumed at an
all-time high rate in the content of video channels such as zee5, Voot,
Hotstar, Netflix, Amazon Prime, a surge in them has occurred. It will be
crucial with the use of advertising on video content channels or mobile-based
for digital marketers. New realms of opportunities are now available for
digital marketers and by the service providers to leverage the Internet.
Mobile ads yielding for native:
Sixty-three percent, on mobile, is the native ads estimate prediction of the