mobile display ad revenue. Display ads dominant are native ads with this
clear indication. More than any other display ads, higher engagement is
visible as native ads incorporate relevant and exciting content.
Customer personalized engagement
Focus on customized and private messaging:
With the trend of the private messaging set to continue in upcoming years,
brands are shifting their focus on their customers getting more personalized
content. In digital marketing, current evolution is advertising on the private
messaging app, and it is with a storm that the space of digital marketing will
receive it.
WhatsApp advert:
At the moment, WhatsApp is the social messaging app trending at the
moment, and its vast reach is still unexploited. Recently, they launched the
latest WhatsApp TVC and on WhatsApp, with ad budgets shift, and as a mass
reach marketing channel, it is expected to continue to grow.
Social media strong presence:
As compared to the web or app, social media tends to grow, according to 63
percent of the marketers in one of the studies. Among the customers, for
brand connectivity and brand awareness creation, it is vital to have a
stranglehold on social channels. As they are adding several new features to
YouTube, Instagram, and so on, social channels are constantly evolving.
Social media is here to stay. Therefore, to have a social media presence is
utterly essential for digital marketers.