spot where you want your card to appear.
Keep in mind that you will have the option to use additional cards, as well.
However, if thinking about this option, you need to consider these:
- Your cards must be spaced out, so your viewers don’t get too distracted.
Otherwise, they might just click on something else from the recommendation
sidebar. - Even though adding multiple cards may seem like a great way to encourage
engagement, too many cards will most likely putt viewers off. Never use
more than 3 cards for a higher rate of click-through. - Do not use arrows that point to your cards. Not all devices show the videos
the same way, and you might end up with an arrow that points in a totally
different spot on the video, which let’s face it, will look super spammy.
Introducing Your Landing Pages with End Screens
Adding an end screen to your video means ending with a call-to-action.
Whether you want to prompt your viewers to subscribe to your channel, like
your Facebook Page, or check out some more videos, end screens are the best
way for you to achieve your goal.
To add end screens, just go to ‘Video Manager' and find the specific video
you wish to add an end screen too. From the drop-down menu below your
video, click on ‘End Screens & Annotations.' Make sure that the ‘End Screen'
tab is the one that's selected before you continue.
Important: You will be allowed to create an end screen only if your video is
longer than 25 seconds, as the end screen is placed in the final five to twenty
seconds of the video.