Chapter 9: Build Your Network
The next step in building your personal brand is building your platform. Your
platform is the space from where you will share everything for your brand so
that your target audience can find you and begin working together with you
and your brand. You want to focus on building your platform in a way that
allows you to have a solid foundation that quickly and easily portrays your
brand image as soon as people land on your platform. Then, as they scroll
through the content that you compile for your brand in these profiles, they
should see a very clear consistency in your image and content that helps them
get clear on what your brand is all about and whether or not they resonate
with what you are sharing. If your brand does not immediately convey what
they need to know, chances are they will click away from you and start
looking elsewhere to find someone who can do the same work that you can
but who presented themselves in a better way.
