Reach Out To Bloggers
Bloggers are a very popular option for many businesses. You will find a lot
of niche bloggers to be potential micro-influencers. A simple Google search
will help you find the right person, especially if your business is limited to a
particular region. If you have a local food business, for instance, you can use
keywords like ‘food bloggers in Utah’. Google will give you a list of relevant
blog sites.
Your next step would be to contact your prospects. Ideally, however, you’d
want to establish rapport with the blogger first, and one way to do that is to
find ways to connect or interact with them. Commenting on their posts, liking
and sharing their content, and sending them emails to compliment them are
just a few ways you do that. Once you find the right person, you can invite
that blogger to visit your place and try out your services in exchange for a
review.
Pros:
Niche bloggers work perfectly for local businesses, since they are able to
reach more targeted audience.
Cons:
Looking for the right blogger can be a time-consuming process. There’s also
a huge chance you won’t find a relevant blogger in your area or region.
