Don’t Forget The Hashtag
Doing hashtag researches is one of the most basic ways of finding social
media influencers. You can start on Instagram, but Twitter is also an
excellent place to do hashtag research. Even a simple Google hashtag search
should work, although there are differences in the process. For Instagram, the
best way to do hashtag research by first choosing a specific keyword that’s
relevant to your brand? Avoid using general keywords like #shoes, #fashion,
or #food. Instead, be specific and try something like #intermittentfasting,
#naturephotography, or #shoespa.
The search results will show you images from different users, the top being
those from both macro-influencers or from big business similar to yours. If
you want to start with micro-influencers, scroll your way down and look for
users who have a following of 1,000 to 10,000. Create a list of potential
influencers, and once you feel you have found the right one, contact that
person and invite them to partner with you.
Pros:
There’s a better chance to find a relevant influencer who’d be willing to
partner with you. Most of these influencers are also more likely to post about
your brand in exchange for complimentary product samples.
Cons:
While it’s not impossible to find an influencer through this method, the
process might take more time and effort than you think. At the same time,
there’s a many chance you will overlook a lot of significant influencers
simply by failing to use the right hashtags.
Connect With Influencers In Offline Events
The internet is not the only place you can search for and find an influencer.
Influencers are usually invited to take part in local events, usually as speakers
for seminars and workshops. It’s good to be up to date on the latest local
social media events near your area and take the opportunity to meet
influencers in person.
