Chapter 12: Tell a Story
Now that you have the foundation and personality of your brand designed,
you need to start creating the practical elements of your personal brand! This
practical brand development is important for allowing you to begin creating a
brand that will actually succeed in being seen and followed by the people
who you are interested in targeting. Practical brand development includes
doing things like creating a slogan, developing an online presence, and
creating value or content for your audience to begin indulging in so that they
can see how powerful you are and what type of information you have to
offer.
You are going to learn about which practical steps are right for you, how you
can be taking them in your brand development, and how they will help
transform your brand. This piece of the puzzle can be summarized as being
your “connector” or the way that you connect your brand to your audience so
that they can discover you and realize that you actually exist. As a result, they
will be able to continue following you and engaging with your brand and
developing strong relationships with you so that when you make offers or
make yourself available for opportunities, they are available to show up and
meet you with them. Some branding or business coaches call this part “doing
the work” because this is the part of personal branding where it becomes your
job to not only be a brand but to get your brand out there so that people can
find you. As long as you commit to doing the work and you do it in a way
that is relevant to your brand, you will discover that growing your brand is
not nearly as challenging as you might have thought it would be.
