Design A Brand Board
Brand boards, or mood boards as many graphic designers call them, are a
powerful tool to put together the visual image of who you desire to be as a
brand and how you desire to portray your brand to your audience. When you
use a brand board, you create your brand image in a more official manner as
you go from conceptualizing a brand image to actually creating one that you
can use in all of your marketing materials. In the past, creating a brand board
for a personal brand may not have been quite so important as sharing was
mostly done through word of mouth and networking. These days, however,
social media provides us with an excellent opportunity to build a brand where
each thing we share has a certain degree of longevity and also connects
together with everything else we are sharing to create an overall image.
Creating an image that makes sense, that flows nicely, and that draws people
in is a powerful opportunity to leverage the longevity of the internet to build
an intricate brand that helps you create even more opportunities for yourself
in the professional world.
As you create your brand board, there are four primary elements that you will
want to incorporate to help you generate a powerful visual for you to use.
First, you want to decide what colors you are going to use for your brand
when it comes to designing visual aids such as graphics, text colors, and
website palettes. Ideally, you should have 1-2 main colors, 1-2 secondary
colors, and 1-2 highlight colors. Having a healthy amount of colors
incorporated into your brand allows you to create a wide range of graphics
that will generate a greater visual appeal through your visual branding. Make
sure that you capture not only the colors themselves but also the HTML and
RGB codes so that you can input your chosen brand colors into your website,
graphic design applications, and other online databases where you may need
to use your brand colors.
Once you have your brand colors, you will want to choose a series of images
that represent how you want those colors to come together and the mood for
how you want your brand to be portrayed. This is why it is often called a
“mood board,” because you will be summarizing the tone of your brand in a
few images that create the overall aesthetic and mood that you desire your
brand to have. So, if you want a fresh and natural health brand you might
