consider using images of plants, white surfaces, and other clean and fresh-
looking items and spaces to generate the image and feel of something that is
healthy and natural. If you are creating a fun and playful brand, you might
incorporate many colors and choose images that show people having fun
doing things like eating ice cream, dancing and listening to music, or riding
bicycles. Choose the images that give you the feel that you want to give to
others and generate your mood board from those images.
Next, you want to choose what fonts are going to be associated with your
brand. It is important that you choose fonts that are going to be compatible
with your overall image so that they help tie together the look that you have
going. Make sure that your fonts also have the same mood or energy that you
want your brand to have to make sure that everything flows together. For
example, if you have a playful and fun brand you might choose fonts like
Comic Sans, whereas if you have a more professional brand you might
choose fonts like Helvetica. You will want to pick 1-3 varieties of fonts so
that you can create headers, sub headers, and body text using your font
profile. Some brands do choose to keep it simple and will use only one font
and simply change the size and weight of the font for each different need to
ensure that they stand out while also still creating a uniform profile. You can
choose to create your font profile however you want to, as long as it feels like
it fits the image of your brand.
Lastly, you are going to want to create a logo. Not everyone has a logo for
their personal brand, but if you want to be professional and grow larger you
are going to need to have a logo to support you in having a uniform brand
image. If you are not familiar with how to create logos yourself, you can
always hire someone to create the logo for you so that you can begin using
that logo on all of your graphics and in your emails and other marketing
campaign locations to ensure that you are building brand recognition. Again,
make sure that the logo incorporates your font profiles, that it matches your
brand image, and that it fits in with your overall brand mood. Keeping your
brand organized this way will ensure that it looks professional and that you
are building a consistent image so that you can start leveraging brand
recognition for yourself.