Products together with Catherine O’Brien.
They envisioned a company that would help their employees achieve
financial success by starting their own business without having to pay a very
high investment by selling products that are actually needed by the people for
their everyday living.
Obviously, this idea may have been inspired by the success of the Fuller
Brush Company, where Stanley originally served as Vice President. People
who worked for his company sold brushes, cleaners, and mops.
They even went as far as giving their own product demonstrations to
organizations and clubs, rather than to different individuals, in order to
increase the sales of the products.
The concept was eventually taken to the next level by the salespeople. They
took the strategy of marketing towards organizations and clubs to their
homes, and had the homeowners invite their friends and relatives, and thus
the idea of a “party plan” came into existence.
This technique that was pioneered by Stanley Home Products eventually
became the inspiration for future founders of companies that would also be
famous for the multi-level marketing scheme.
These people included Brownie Wise of Tupperware, Mary Kay Ash of the
Mary Kay Cosmetics brand, and Mary Crowley of Home Interiors.
These three founders of famous businesses all had their beginnings as dealers
for the Stanley Home Products, which was born from inspiration taken from
the Fuller Brush Company.
Today, numerous people and companies are making so much money by using
the MLM scheme. With the benefits that it can provide both for the
employers and the employees, there really is no doubting why this has
become such an effective strategy in the business world.