History of Multi-Level Marketing: From the Thirties to
Today
By the beginning of the 1930s, people in the world of sales have increased in
numbers.
Companies have taken advantage of the power of the word of mouth, and the
things that it could do for the benefit of the companies.
In addition, not only did companies begin to revolutionize the way products
are brought to the attention of customers on a daily basis, but they also made
major changes in how they treat their employees.
Salespeople, who were essentially the people responsible for encouraging the
masses to buy the products produced by companies, have become by this
time the primary reason for each business’s success in the industry.
Major labels began to think more of how they could get people to go work
with them by selling their products to the ever-hungry consumers.
Of course, there were such things such as good compensation and incentives
for doing a great job, but even with the use of these, companies still wished to
give more to the men and women who worked hard to encourage everyday
people to buy their services and products.
Therefore, the idea of making the salespeople earn by being their own boss in
a way was born.
The 1930s was a period that will always be known in history as the period of
the Great Depression, which was the result of the Wall Street Crash of 1929.
People were in the streets looking for a way to feed their hungry families,
some so desperate that they have resorted to theft.
Banks closed, businesses crashed, and people lost jobs.
However, even with these very tragic events, some companies continued to
flourish and made it possible to not only continue to thrive despite of the
ongoing calamities that ravaged the economy of the biggest nations in the
world, but to also give people an opportunity to make money in order to
sustain their ways of living.
In 1931, a man named Frank Stanley Beveridge founded the Stanley Home