Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

to a multiplying factor of the number of employees and their available hours
of labor and/or subcontractors.


To increase output a traditional business may hire sub-contractors, demand a
higher work effort from employees, or, hire additional employees. Each
alternative has associated costs. Benefits (profits) accrue directly to the
Business Owners/Shareholders who since they took the financial risk take the
resultant benefits.


As an employee, you are on your own. If you are unable to work, your
income ceases. If you are laid off (the modern term is down-sized, now
doesn’t that sound better?) perhaps unemployment insurance will last until
you find your next job. Hopefully this will be accomplished quickly as most
people do not have a reservoir of savings upon which to rely. There isn’t any
guarantee that the next job will pay as well as the one you just left.


In either case whether unemployment is short-term or lasts years, drastic
changes will need to be made to hold on to your house, car(s), feed your
family or continue to pay for your children’s higher education.


Disability and an economic downturn can affect anyone (to varying degrees).
The rich stay rich or relatively so. The rest have to scramble.


B.) Relationship Marketing. Time Duplication in Relationship Marketing
occurs on an exponential basis. This corresponds directly to the wealth
available for distribution. For those that choose to work hard, Relationship
Marketing has a huge potential advantage, one that Traditional Business can
never overcome.


In Relationship Marketing, Time Duplication occurs when you share your
product and opportunity with others. Customers purchase directly from you
and may refer others. Those you sponsor build their own organization by also
sharing and selling product to customers and sponsoring others, thus earning
income for themselves. The benefits (immediate and residual income) of
building your organization (time duplication) accrue directly to you.


This Is A Pyramid!


Some people shy away from Relationship Marketing because they have been
told it is a Pyramid.


If a traditional business is large enough there is a CEO, President, Executive

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