Chapter 13. Essential Copywriting Techniques To Use
Daily
According to a study, a person receives on average 121 copies a day. There
are 121 different messages, 121 different promotions, 121 different call-to-
actions.
With all these copies, yours can easily get lost in the recipient's inbox,
another way. How can you distinguish yourself by pointing out your copy?
Or rather, how can you make the recipient read it and interact with its
content?
This is where your copywriting techniques come into play. The way you
structure and compose your copy can greatly affect your click-through rate
(CTR). From the words used to personalization, the content of the copy is as
important as the object.
Below are some copywriting techniques you can use to improve the results of
your campaigns.
Improve the CTRs of Your Copies Thanks to These Copywriting Techniques
Use the PAS formula
When you learned to write in elementary school, you were probably taught to
compose a theme. The theme was to have an introduction, a body, and a
conclusion. You had a model or formula available to put together a well-
written essay or letter. Fortunately, there is also a good copywriting formula
for copies. This is the PAS formula; PAS is an acronym which stands for:
P: Problem
A: Shake
S: Solve
Problem
Problem is the phase in which you identify the problem of the reader. What
are they doing to solve the problem? And why is this a critical point to
explain the question, you can paint an almost real picture of the problem. So
real that it can evoke emotion during reading.
Why does it work?
