Because the emotion is directly connected to the problem. People do not try
something new or take a different path unless they are tired of not getting the
desired result. By painting this almost real image, readers are emotionally
involved with what they say. From here, you begin to establish a relationship
of trust. Trust is the key factor that allows you to convert these moderately
interested readers to very interesting ones
ShakeAgitate, literally agitation, is the phase in which a bit of salt is figuratively
thrown on the problem's wound. At this stage, you will indicate other reasons
why the problem must be solved. Perhaps the problem is related to the lost
ROI? A lack of organization? Deadlines not met. Whatever the intrinsic
reason, you will highlight it to evoke other emotions.
But don't throw too much salt on the wound. You don't have to upset your
readers. You want them to be frustrated, but still interested in solving the
problem.
SolveAnd now the fun part: the last part of the copy is where you can do
everything the best. At this stage, you will share the solution to the problem.
After reading and identifying with the emotions you mentioned earlier, your
readers are more likely to try to solve the problem (and act!) Because they are
ready to find the solution. They believe you understand them, and you know
exactly how to help them.
Take Advantage of Bucket Brigades
The brigade buckets are simple words or sentences with the colon at the end.
They are very effective in convincing people to continue reading your copy.
The bucket brigades ignite the interest of your readers when they are about to
lose everything. They are a way to involve them again without forcing the
hand.
Here is the list of proven bucket brigades:
- Things are like this:
- Now:
- The conclusion is: